Bombarding our emails and hovering in our sidebars; social media has been a major factor and a huge influence on the digital habits of the new-age online shopper. With special offers, unfolding of sales and events being advertised through Twitter, Facebook and even Instagram it is merely impossible to avoid these e-retailers and their tactical marketing strategies without making it feel forced upon the consumer. Not to mention the increase of fashion bloggers that are sponsored by these brands, giving quick and easy access links items of clothing and accessories as well as exclusive discount codes.
In addition to being so heavily advertised across the web,
e-commerce has the power over shop-to-shop retailing in terms of accessibility.
Customers have the capability of shopping for what they want and when they want
without any limitations on time or day; a shop that never closes, a benefit for
the consumer with an outcome of gain to the retailer.
The now-easy to navigate pages allow instant access to
browse, with available videos and pictures for the more visual digital-age
consumer without the prolonged shop try-on. As well as next-day shipping to
their doorstep simply a click away. Even transactions have become more
simplified with the enabling of online accounts saving bank card details
allowing for prompt payment on the go.
With online-shopping accelerating in popularity and becoming
more of an enjoyable retail experience for customers, the concept of
high-street shopping is evolving solely into a social space. As e-commerce takes
over in the cybernetic era it is hard to say whether the high-street risks
falling behind.
No comments:
Post a Comment